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Online Apple Store makes buying a Mac more like buying an iPhone
appleinsider.com
Saturday, January 31, 2026
Apple has quietly updated the way that users buy and configure Macs on the online Apple Store, giving customers a process that's closer to buying an iPhone or iPad.The new process of buying a Mac from Apple is similar to that of an iPhone or iPadThe online Apple Store guides users through configu...
Apple has quietly updated the way that users buy and configure Macs on the online Apple Store, giving customers a process that's closer to buying an iPhone or iPad.
The new process of buying a Mac from Apple is similar to that of an iPhone or iPad
The online Apple Store guides users through configuring their new hardware before purchasing it, with some variation in the methodology depending on the product. In a very quiet change to the website, Apple has updated the way users buy a Mac.
Initially spotted byConsomac, users are no longer provided with a selection of base configuration Macs to choose from before configuring them. Instead, they are taken through a process that's pretty close to what happens when they buy an iPhone or iPad from the website.
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The new process of buying a Mac from Apple is similar to that of an iPhone or iPad
The online Apple Store guides users through configuring their new hardware before purchasing it, with some variation in the methodology depending on the product. In a very quiet change to the website, Apple has updated the way users buy a Mac.
Initially spotted byConsomac, users are no longer provided with a selection of base configuration Macs to choose from before configuring them. Instead, they are taken through a process that's pretty close to what happens when they buy an iPhone or iPad from the website.
Continue Reading on AppleInsider | Discuss on our Forums
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