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How changing tastes in China are hitting Australia’s wine exports

scmp.com

Friday, January 30, 2026

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How changing tastes in China are hitting Australia’s wine exports
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Subdued Chinese demand was a key contributor to a decline in Australia’s wine exports last year, according to the Australian government agency that promotes the industry. With consumer sentiment and evolving tastes reshaping the Chinese market, shipments to mainland China fell 17 per cent year on...

Subdued Chinese demand was a key contributor to a decline in Australia’s wine exports last year, according to the Australian government agency that promotes the industry. With consumer sentiment and evolving tastes reshaping the Chinese market, shipments to mainland China fell 17 per cent year on year to A$755 million (US$532.10 million) – the biggest single factor in an 8 per cent fall in Australia’s total wine exports last year – Wine Australia said in a report released on Wednesday. The weak...

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