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Thailand picks Blackpink’s Lisa as tourism ambassador – will Chinese visitors return?

scmp.com

Friday, January 30, 2026

1 min read
Thailand picks Blackpink’s Lisa as tourism ambassador – will Chinese visitors return?
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Thailand’s slump in visitors from China has become so acute that Chinese tourism workers in Phuket are learning English for the first time to attract new customers, according to a boat tour organiser. Chanchanat Boonlon said her catamaran business was once a cash cow, fully booked each day during...

Thailand’s slump in visitors from China has become so acute that Chinese tourism workers in Phuket are learning English for the first time to attract new customers, according to a boat tour organiser. Chanchanat Boonlon said her catamaran business was once a cash cow, fully booked each day during high season by large groups of Chinese visitors who flocked to Phuket, Thailand’s largest island. While the Lunar New Year holiday next month brings hopes of a seasonal bounce, data on arrivals from...

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