Quick commerce apps are rapidly transforming into a significant beauty marketplace in India, with BPC products now a major growth driver. Beauty sales on these platforms have surged 160% year-on-year, attracting global brands and contributing substantially to revenue for both direct-to-consumer and legacy players.
15 minutes for glow, 10 for delivery! Skincare and beauty race ahead on q-comm
Published 12 hours ago
Source: timesofindia.indiatimes.com
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