How to unlock the hidden 50% of your marketing ROI in 2025
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Optimise your media spend and capture the full value of your marketing investments. Learn about long-term ROI and modern measurement frameworks....
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Cracking the AI code: How Creme Egg found reach in a basket of videos
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Ahead of Easter, the chocolate treat improved audience meaning and embraced video advertising by arming AI with a kit of custom ad assets....
The fandom explosion: Why fans are your ticket to Ramadan 2025 success
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In the age of digital culture, fandoms are exploding. Learn how to harness the power of fan communities to drive success in Ramadan 2025. Discover how...
Cut through the AI noise with the 3 A’s
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Google’s Official Digital Marketing Publication. Discover how marketers can implement AI with Jim Lecinski’s 3 A’s: automate, augment, and analyze....
Curiosity, Search, and Ads in the AI era
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Google’s Official Digital Marketing Publication. Discover the innovations we are applying to Search and Ads and how they are changing in the AI era....
Creating the impossible ad with AI: Monks
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Google’s Official Digital Marketing Publication. See how digital-first marketing services provider Monks achieved its personalization campaign with AI...
Data Foundations for Growth: Drive and measure results in the AI era
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Google’s Official Digital Marketing Publication. Discover the latest marketing guidance, advertising FAQs, and more with Data Foundations for Growth....
Inside Google Marketing: How we’re using AI
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Google’s Official Digital Marketing Publication. See how Google uses AI in marketing with tools and experiments in measurement, creative, and media....
AI in Search: Brendon Kraham breaks down what it means for advertisers
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Google’s Official Digital Marketing Publication. Get answers to questions on AI in Search, what it means for advertisers, and what the future holds....
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