4 big ideas from Google Zeitgeist 2024
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Google’s Official Digital Marketing Publication. Check out AI advancements, the benefits of a sports mindset, and ways to connect with your audience....
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Making the most of marketing conferences with the help of AI
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Google’s Official Digital Marketing Publication. Follow Jim Lecinski’s advice on marketing conferences and AI, from strategies to networking goals....
The rise of the discerning consumer and implications for marketers
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Google’s Official Digital Marketing Publication. Discover how to win high-value customers and drive sustainable growth by optimizing your marketing....
2024 YouTube Works Awards: 3 lessons from the winning U.S. campaigns
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Google’s Official Digital Marketing Publication. Discover strategies behind YouTube Works Award winners and how to use them in your video campaigns....
How we’re joining the effort to make advertising more accessible
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Google’s Official Digital Marketing Publication. Explore advertising best practices any brand can adopt now for accessible and inclusive ad campaigns....
Creating the impossible ad with AI: Tombras
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Google’s Official Digital Marketing Publication. Explore how Tombras used Gemini to create a nearly impossible ad campaign powered by AI....
Cracking the AI code: How Creme Egg found reach in a basket of videos
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Ahead of Easter, the chocolate treat improved audience meaning and embraced video advertising by arming AI with a kit of custom ad assets....
Top digital marketing trends and predictions for 2025
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Discover the top digital marketing trends for 2025. Learn how AI agents, marketing mix modelling, shoppable video, and apps can help drive results....
How a Greek energy company won consumers with educational ads
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Greek energy company Protergia integrated education in marketing to turn tariff talk into consumer empowerment....
Fintech in Africa: Octa taps women as the future of a $230 billion industry
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Only 32% of fintech firms adapt their products for women. Learn how forex trading firm Octa worked to get thousands of South African women trading....
How marketers can put AI, measurement, and more into practice in 2025
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In 2025, new-wave AI, media measurement, sustainability and diversity approaches will move from theory to practice in marketing. Learn how to take adv...
Looking back: 5 top MENA stories to inspire your marketing planning
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Discover the top marketing trends and campaigns that shaped the MENA region in 2024. Be inspired by AI, creativity, and innovation for your 2025 marke...
How Google Search and YouTube make shopping easier (and more enjoyable)
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Research reveals how consumers use Google Search and YouTube to navigate complex shopping journeys and make their final purchase decisions....
New travel experiences, holiday shopping, and educational ads: marketers in Central and Eastern Europe love these articles
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Discover most-loved Think with Google articles in the past 12 months and a look ahead to 2025...
What’s trending: 2024’s most loved articles and what they teach us for 2025
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Your top 5 reads: What this year's most insightful and inspiring articles can teach Nordics and Benelux marketers for the new year...
Lights, camera, action: Your Ramadan 2025 video content cheat sheet
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Dive into top trends, creators, and AI-powered content that made this year's Ramadan unforgettable and be inspired for your next campaign....
3 strategies for navigating your marketing career to become a CMO
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Google’s Official Digital Marketing Publication. Discover 3 strategies from Jim Lecinski on navigating your marketing career to become a CMO....
How creative storytelling drove 2024’s best YouTube ads
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Curious about what drove 2024’s best YouTube ads? Discover the strategies brands used, such as creative storytelling, and how you can use them too....
Don’t overlook the ‘long’: building a brand drives performance results
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Learn how digital video platforms like YouTube can help marketers achieve both their brand building and performance marketing goals....
The art of the AI prompt: How Lay’s created a recipe for deeper customer connection in the Netherlands and Belgium
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Unlocking local moments of joy: How Lay's PepsiCo used Gemini to uncover insights and personalise marketing in the Netherlands and Belgium...