Performance: How Travelstart's shift from volume to value saw a 27% boost in revenue
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Learn what Travelstart did to overhaul their performance marketing strategy, using Google AI to achieve a 27% boost in year-on-year revenue....
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Unlock retail growth in 2025: How brands can stand out from the crowd
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Research from Google and Kantar shows brand differentiation drives retail success in a price-conscious market. Discover strategies to project uniquene...
Quality leads, big results: How one Saudi software company boosted ROI by 96%
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Rewaa, a Saudi software company, boosted ROI by 96% with a data-driven approach. Learn how they optimised Google Ads for quality leads & drove signifi...
Top YouTube trends to know for 2025
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Google’s Official Digital Marketing Publication. Explore the top YouTube trends for 2025 at a global level and in some of YouTube’s biggest markets....
How educational content and AI fuelled 3X revenue growth for a tech startup
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IPRoyal, a proxy server provider with a marketing team based in Lithuania, thrives internationally with educational content...
What’s on your 2025 marketing agenda? Here are our top tips
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Google’s Official Digital Marketing Publication. Discover marketing tips for 2025 from Vidhya Srinivasan, VP and general manager of Google Ads....
How Dutch retailer G-Star wove app-centric growth into the fabric of its business success
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The new marketing playbook for web and app: G-Star's proven method for growing return by 4.5X...
Media effectiveness: How CMOs can get CFOs to see marketing as a value driver
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Googlers offer a media measurement framework, including MMM, a top-down strategy starting with marketing KPI’s, and advice on the language of value....
World-record views, record bookings: A Saudi hotel's winning marketing formula
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New Saudi hotel soars in Ramadan with video ads. They leveraged unique views & smart keywords to drive direct bookings, boosting occupancy by 57% and ...
Marketers: Here’s what your boss is prioritising right now
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Discover the top priorities for UK marketing leaders in 2025, from a renewed focus on brand building to improving marketing ROI....
AI is helping leading marketers drive outsized revenue. Here’s how
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Google’s Official Digital Marketing Publication. Discover the four AI pathways to marketing excellence and see what sets marketing leaders apart....
The 4 principles of modern marketing
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Google’s Official Digital Marketing Publication. Discover the 4 principles of modern marketing from innovative and inspirational industry leaders....
How creative storytelling drove 2024’s best YouTube ads
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Curious about what drove 2024’s best YouTube ads? Discover the strategies brands used, such as creative storytelling, and how you can use them too....
3 strategies for navigating your marketing career to become a CMO
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Google’s Official Digital Marketing Publication. Discover 3 strategies from Jim Lecinski on navigating your marketing career to become a CMO....
The CMO’s blueprint for building a world-class marketing team
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Google’s Official Digital Marketing Publication. Jim Lecinski shares the blueprint for how world-class CMOs build, train, and sustain marketing teams....
How well do you know Google Search?
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Google’s Official Digital Marketing Publication. Discover how the latest Google Search innovations are introducing new user behaviors....
Why YouTube is part of a winning social strategy
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Google’s Official Digital Marketing Publication. If YouTube Shorts aren’t part of your marketing strategy, you may be missing out....
Turn post-season sales into lasting growth
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Google’s Official Digital Marketing Publication. Discover our holiday retail stats for insights on ways to connect with after-Christmas shoppers....
To unlock AI’s power, simplify your Search campaigns
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Google’s Official Digital Marketing Publication. Discover how marketers can supercharge AI for their search advertising campaign strategy....
Unlocking the 80/20 rule: How to build customer lifetime value
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Google’s Official Digital Marketing Publication. Discover how to unlock the 80/20 rule to build customer lifetime value for long-term growth....