AI, personalization, and the future of shopping
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Google’s Official Digital Marketing Publication. AI advances unlock new ways for businesses to reach and engage people on Google and YouTube....
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From awareness to conversion: Matt Sleeps' full-funnel blueprint for Black Friday marketing
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Win Black Friday 2025 now: This full funnel approach increased Matt Sleep’s purchase conversions +223%...
Not just a side dish: How Almarai's YouTube ads reached 29.4 million during Ramadan
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Learn how Almarai's 'non-sponsored sponsorship' on YouTube, coupled with AI-driven creative, revolutionised their Ramadan marketing, achieving a massi...
Rain or shine: How Waitrose won British summer with weather-reactive ads
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Dynamic YouTube ads powered by real-time weather data? Waitrose tapped into the OpenWeather API and IFTTA to boost their summer campaign. Learn how....
How AI will transform media buying
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Google’s Official Digital Marketing Publication. Discover how AI will transform media buying and planning and how the industry can adapt....
Consumer journeys have changed. Find out how the 4S behaviors can redefine your marketing
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Google’s Official Digital Marketing Publication. New media consumption behaviors are reshaping consumer journeys. See what this means for marketers....
The 4 principles of modern marketing
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Google’s Official Digital Marketing Publication. Discover the 4 principles of modern marketing from innovative and inspirational industry leaders....
From the YouTube CEO: Neal Mohan’s big bets for 2025
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Google’s Official Digital Marketing Publication. Hear from YouTube CEO Neal Mohan on the platform's priorities and his predictions for 2025....
HEMA hits rewind: How the Dutch retailer found a new audience for its TV ads with YouTube
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Discover how YouTube helped Dutch retailer HEMA reconnect with a younger generation, efficient marketing strategies for 2025...
10 truths guiding Google’s media strategists in 2025
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Google’s Official Digital Marketing Publication. Improve media efficiency with lessons from the agentic era and revelations about AI in marketing....
Put influence maps at the core of your marketing strategy. Here’s how
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Google’s Official Digital Marketing Publication. Discover how to identify influence pathways and use influence maps with AI in your marketing plan....
How AI will transform media buying
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Google’s Official Digital Marketing Publication. Discover how AI will transform media buying and planning and how the industry can adapt....
Very Group finds its ‘bullseye’ buyer by unlocking customer data
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The Very Group transformed itself to find ‘bullseye’ buyers by making better use of first-party customer data....
From the YouTube CEO: Neal Mohan’s big bets for 2025
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Google’s Official Digital Marketing Publication. Hear from YouTube CEO Neal Mohan on the platform's priorities and his predictions for 2025....
Understanding the CMO-CFO relationship in 2025
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Learn how marketing and finance teams can collaborate effectively, align strategic priorities, establish shared KPIs, and improve long-term ROI....
How brands are changing their Big Game strategy, and what marketers can learn from it
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Google’s Official Digital Marketing Publication. Explore our Big Game advertising analysis to see how brands are changing their marketing strategies....
What’s on your 2025 marketing agenda? Here are our top tips
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Google’s Official Digital Marketing Publication. Discover marketing tips for 2025 from Vidhya Srinivasan, VP and general manager of Google Ads....
Mapping today’s customer journey with BCG’s Derek Rodenhausen
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Google’s Official Digital Marketing Publication. Hear from Derek Rodenhausen on mapping today's customer journey, influence maps, and how AI can help....
5 ways marketers can beat the attention recession
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Google’s Official Digital Marketing Publication. Discover 5 ways marketers can capture and hold audience attention to beat the attention recession....
AI is helping leading marketers drive outsized revenue. Here’s how
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Google’s Official Digital Marketing Publication. Discover the four AI pathways to marketing excellence and see what sets marketing leaders apart....