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Retail never stands still. Here’s how marketers can keep pace

•thinkwithgoogle.com

Google’s Official Digital Marketing Publication. Discover insights from Shoptalk 2025 on how to shape successful retail marketing strategies with AI....

3 reasons why retailers are already seeing ROI on gen AI

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Google’s Official Digital Marketing Publication. How retailers and CPG companies are putting gen AI into production and seeing real returns....

KNFOZ NEWS

Opening the shop window: How John Lewis optimised Search for profit

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U.K. retailer John Lewis boosted Search profit by 20% with sGTM. Learn how they optimised their strategy for better results and data accuracy....

Accelerating growth: Carwow's high-octane measurement strategy

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Explore Carwow's successful implementation of Enhanced Conversions. Learn how they refined their 'measurement triangle' and achieved significant resul...

How Google Shopping used AI to create a parade of hyperlocal ads

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Google’s Official Digital Marketing Publication. See how Google Shopping and Addition used AI to make hyperlocal ads in NYC....

The Impossible Ad: How Dept and Pit Viper redefined performance with AI

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Google’s Official Digital Marketing Publication. Explore this case study to see how Dept used AI to launch a video ad campaign for Pit Viper....

Rethink ROI with AI-powered measurement

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Google’s Official Digital Marketing Publication. Explore how AI-powered measurement can help you navigate today’s evolving landscape and drive ROI....

Rethink ROI with AI-powered measurement

•thinkwithgoogle.com

Google’s Official Digital Marketing Publication. Explore how AI-powered measurement can help you navigate today’s evolving landscape and drive ROI....

How Ikea engaged online shoppers in Greece to boost ad revenue by 7X

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How Ikea Greece boosted online and in-store traffic by analysing search behaviour and using brand keywords....

How Just Eat Takeaway.com predicts the impact of its marketing spend with these two ingredients

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How Just Eat Takeaway.com increased 63% in incremental returns using these 2 ingredients...

3 reasons YouTube creators are ‘the new Hollywood’

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Google’s Official Digital Marketing Publication. Discover why YouTube creators are seen as ‘the new Hollywood’ and hear from a creator panel at SXSW....

Lessons for app marketers in 2025: Full-funnel, customer lifetime value, and a switch to smart bidding

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Optimise your digital marketing for apps with 2025’s mobile marketing trends. Insights for shopping and finance apps in South Africa, Nigeria....

Consumer journeys have changed. Find out how the 4S behaviours can redefine your marketing

•thinkwithgoogle.com

Google’s Official Digital Marketing Publication. New media consumption behaviours are reshaping consumer journeys. See what this means for marketers....